ATTENTION PEO SALES EXECUTIVES
PEO TARGET MARKET EXECUTIVE BRIEFINGS
Eliminate possible gaps that cause sales reps to not schedule enough meetings with qualified prospects.

Schedule a time to discover possible prospecting gaps

The PEO Sales Advisor is Burdened with a Never-ending Struggle to Secure Meetings with Viable Prospects

Here are 3 Common Industry Sales Myths That Make the Problem Worse.

PEO Success is a Numbers Game. 

“Your success in the HRO business will be directly tied to the number of calls that you are willing to make each and every day!

FALSE: This is like saying a basketball player's odds of succeeding improve with every missed shot. 

Hitting 10-5-1 Metrics Will Guarantee Success.

"We have a proven sales system. We know that a rep with 10 discovery calls and 5 business profiles will close 1 good client account every month.'

FALSE: These aren't consistently defined KPIs. No Industry Sales Reps hit the 10-5-1 Metrics.

Low Activity is the #1 Cause of PEO Sales Failure 

"It's obvious. Almost 100% of the sales reps we let go report insufficient activity in the months before we have to terminate them." 

FALSE: Sales Failure is the cause of Low Activity. If the activity led to wins, reps would naturally do more.

* How can you know that low activity is NOT the cause of poor sales?
Sales Reps thrive on results. PEO sales reps are no exception. 
PEO reps happily engage in any activity that proves to produce results.
If Sales Advisors struggle and Sales Management's best advice is limited to holding them accountable for more of the same activity that isn't producing results already...

...Sales Management loses respect and credibility.
 
Sales Reps Lose Hope.
CERTAIN RESULT: Less Activity.
 
Intelligent, results oriented sales reps will avoid activity that doesn't produce results.
 

What do PEO Sales Reps Need to Easily Schedule Quality Meetings?

 

Strategic Advantage
A "Must React" Message


Move beyond traditional cold calling. Our method, backed by comprehensive research, guarantees meetings. This approach positions your sales team as indispensable consultants, fostering meaningful client interactions. their reach and client base organically.

 

Targeted Solutions
for Particular Market Niches 


Our briefings dig deep into the specific challenges faced by select market niches in the PEO industry. By understanding these unique needs, your sales team can engage more effectively, offering solutions that resonate deeply with each prospect

 

Empowered Executive Status
Beyond Client Acquisition


The briefing isn't just about securing meetings. It's about enhancing the capabilities of your sales executives, leading to improved performance and reduced turnover. These are tools and insights for sustained success in the PEO industry.

"We're just not interested in meeting right now. 
We know what you do & we'll call when we are." 
~  PEO Prospect, Manufacturing, 2014 ~     

POSSIBLE PROSPECTING GAP #1

Years of Prospecting Like Every Other PEO Trained the Market to Resist the PEO Offers 

Imitation within the Industry has been limiting your PEO's growth. The Target Market Executive Briefing is your transformative solution, tailor made to get past the market resistance and cause your perfect prospects to WANT to meet with your PEO Business Consultants.  Shift your sales team's focus from mere lead generation to becoming trusted industry leaders, armed with relevant and essential market insight your prospects can't resist.

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500 PEOs Compete. 15 Companies Dominate. Few Differentiate. 

"I've already met with several other PEOs.
I know about your services; I'm not interested in meeting you."
~ PEO Prospect, Medical Technology, 2021 ~
Sad and Confused Sales Reps

POSSIBLE PROSPECTING GAP #2

Common PEO Benefit Messages are a Formula for Excessive Sales Rejection.

Our frameworks equips your sales team with advanced skills and strategies for effective market engagement. Unlike the common messaging and approaches that lead to frustration and guarantee rejection, these highly targeted briefs empower reps to navigate past gatekeepers with ease, establishing direct connections with key prospect leaders and craft compelling narratives that command attention.

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"Our company handles HR and benefits internally just fine. We don't need any external help." 
~ PEO Prospect, Financial Services, 2022 ~            

POSSIBLE PROSPECTING GAP #3

PEO Centered Solutions Don't Address the Challenges Prospects Want to Fix Now. 

Differentiate your PEO in the marketplace. Our target market briefings position your services as credible, effective solutions, essential to prospective clients. This strategic differentiation ensures that your PEO isn't just another option, but a necessary partner for success. Your sales reps evolve into industry-leading advisors, gaining confidence and proficiency daily.

Discover the Power of Targeted Briefings

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"We're focused on critical initiatives at the moment.
So, we're not in the market for PEO services right now."
~ PEO Prospect, Information Technology, 2023 ~   
What will Target Market Executive Briefings do for your PEO?
  1. Improved Client Acquisition: The briefing enhances the ability of sales executives to secure discovery meetings, directly impacting new client acquisition.
  2. Reduced Turnover: Addresses the end-of-year evaluation dilemma by empowering sales executives with tools and insights that improve their performance.
  3. Strategic Market Differentiation:  The briefing enables PEOs to stand out in a crowded market, and positions your services as indispensable tools for profitability.

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What will Target Market Executive Briefings do for your Sales Reps?
The briefing transforms sales representatives into advisors who understand and address the specific aand current needs of their clients.
No more cold calling. 
No more generic approaches.

DAILY SALES REP ADVANCEMENT

Consistent growth in skills and understanding of the market based on quality interactions with prospects.

ELEVATED PROFESSIONAL STATUS

Sales reps are seen as knowledgeable and credible advisors, enhancing their standing in the industry.

ENHANCED JOB SATISFACTION

Greater morale and job satisfaction among sales reps, stemming from successful engagements and positive feedback 

IMMEDIATE PERFORMANCE IMPACT

Tangible improvement in sales results because clients know you're focused on the same problems they're focused on. 

BOOSTED CONFIDENCE

Increased self-assurance in sales reps, stemming from their enhanced understanding and capabilities.

CALL RELUCTANCE ERADICATION

Overcoming reluctance and excuses, leading to more effective client interactions. 

You'll be equipping your PEO Sales Associates with Valuable Resources to accurately position them as business consultants and advisors in the community.

Don't Just Give up on Your Under- Performing Reps.

They've invested in you. You've invested in them.
They want to succeed.  You want to help them succeed. 

The PEO Target Market Executive Briefing is a guaranteed way to grow your PEO business while also enhancing the value, status, and success of your sales team. 

This is a limited and time-sensitive, no obligation opportunity to get an insider look at the program with a strategy session to differentiate your PEO in your market.

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+ DIFFERENTIATION STRATEGY SESSION