If you want to convert more high margin clients
TANGIBLE
DIFFERENCES
MATTER!
Reimagined PEO Sales Performance
Without Reinvented Sales Processes

Take your differentiation opportunity diagnostic

Far Too Many PEO Advisors Struggle to Secure Deals

And no matter what you believe, low activity is NOT the cause. It is the result.*

Even Subjective Differentiation Matters

High-performing advisors master differentiation. They set their PEO apart, capturing prospects' attention and retaining it throughout the sales process. Without the ability to differentiate, even skilled advisors fail.

Challenges of Product/Service Based Differentiation

Product and service differentiation methods are costly and disruptive. They require changes and can be easily copied. This makes them unsuitable for an industry like PEO with high levels of compliance and training.

The Power of Tangible Differentiation

Tangible differentiation increases in value over time. It creates visible, verifiable, and tangible external proofs that cannot be discredited by competition or eroded by time. It's essential when sales cycles extend.

* How can you know that low activity is NOT the cause of poor sales?
Sales Reps thrive on results. PEO sales reps are no exception. Like any results oriented sales professionals, PEO reps would happily engage in any activity that proves to produce results.

When sales reps struggle and your management's best advice is limited to holding them accountable for more of the same activity that isn't producing results already... you lose respect and credibility.
They'll lose hope and you'll get less activity.
 
Results oriented sales rep will almost always avoid activity that doesn't get results.
 

Can you help your reps? Click to find out.

Differentiation Produces Leads, Referrals, and Prospect Meetings. 
 ~  Everything else is a distraction.  ~

CLICK TO IDENTIFY YOUR DIFFERENTIATION OPPORTUNITY

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vip@differentiationworks.com

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