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If you want to convert more high margin clients
TANGIBLE
DIFFERENCES
MATTER!
Reimagining PEO Sales Performance
Without Reinventing Sales Processes

Take your differentiation opportunity assessment

Far Too Many PEO Advisors Struggle to Secure Deals

And no matter what you believe, low activity is NOT the cause. It is the result.*

Even Subjective Differentiation Matters

High-performing advisors master differentiation. They set their PEO apart, capturing prospects' attention and retaining it throughout the sales process. Without the ability to differentiate, even skilled advisors fail.

The Challenges of Product Based Differentiation

Product and service differentiation methods are costly and disruptive. They require changes and can be easily copied. This makes them unsuitable for an industry like PEO with high levels of compliance and training.

The Power of Tangible Differentiation

Tangible differentiation increases in value over time. It creates visible, verifiable, and tangible external proofs that cannot be discredited by competition or eroded by time. It's essential when sales cycles extend.

* How can you know that low activity is NOT the cause of poor sales?
Sales Reps thrive on results. PEO sales reps are no exception. Like any results oriented sales professionals, PEO reps would happily engage in any activity that proves to produce results.

When sales reps struggle and your management's best advice is limited to holding them accountable for more of the same activity that isn't producing results already... you lose respect and credibility.
​​​​​​​They'll lose hope and you'll get less activity.

Results oriented sales rep will almost always avoid activity that doesn't get results.

"At our company, we keep costs down by shopping PEOs at every renewal. We never fail to get a better deal."
~  Customer Since 2014 ~     

THE PEO OPPORTUNITY

From the PEO industry's earliest days,
differentiation has been key to sales success

Differentiation is the cornerstone of PEO sales success. It's the critical factor that helps acquire and retain clients, driving growth for the business. Ignoring the power of differentiation means ramping up efforts significantly. Without it, achieving business objectives becomes an ongoing, difficult struggle.

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500 PEOs Compete. 15 Companies Dominate. Few Differentiate. 

"It's frustrating to try to explain the benefits of our PEO when prospects already think we're just a pricier version of every other PEO they talk to."
~ PEO Sales Rep, Dallas, 6 years ~   
Sad and Confused Sales Reps

THE DIFFERENTIATION CHALLENGE

Lengthening Sales Cycle Reduces Prospect's 
Perception of a PEO's Differentiation

Extended sales cycles pose a serious risk to maintaining the uniqueness your PEO offers. Each extra day in the cycle can cause the distinct image and value proposition of your PEO to fade from the prospect's mind, rendering even the most strategic sales efforts ineffective. The challenge lies in preventing this erosion to keep the deal and implementation on track.

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"Once you get past all the veneer, PEOs are the same." 
~ PEO customer since 2010 ~            

THE DIFFERENTIATION SOLUTION

Tangible Differentiation Creates Undisputable and Verifiable Market Leadership

Tangible differentiation is the strategic ace that turns time into an ally instead of an adversary. It's made up of clear, verifiable advantages that stand firm regardless of sales cycle length. With tangible differentiation, your sales reps’ success isn't left to chance or eroded by time. Instead, it lifts the performance of all sales personnel, securing a competitive edge that’s as enduring as it is convincing.

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"Choosing a PEO feels alot like shaking hands with identical twins - after awhile, you lose track of which one you're talking to."
~ PEO Prospect, 9 years ~
Ready to Make a Strategic Shift?
Discover how Differentiation Works can help your PEO to stand out in a saturated market, positioning you as the preferred provider of choice. Our program focuses on creating a unique market position by enhancing your reputation, and increasing your unsolicited leads and qualified referrals. 
Start by using our differentiation diagnostic opportunity assessment, specifically designed for PEOs, to assess your current standing, identify untapped opportunities, and consider how tangible differentiation might work for your organization.

Contact Us

Let us know how we can help you. You can contact us by email, or you could use the contact form and we will get back to you as soon as we could.

We'll be in touch quickly.


 

You may email us too.

vip@differentiationworks.com

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