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You know how important it is that prospects understand how your services stand out from the competitors in ways that prove you are the best option in your market. You also know how difficult a task that is.
Instead of prospects that call you willing and happy to pay premium prices, you struggle to attract new business. You don't get many unsolicited leads from the market, or qualified referrals from your network, and it's a lot of work to get in front of new prospects on your own.
As Specialists in Differentiation, we'll help you implement our proven strategy so you'll be a clearly differentiated preferred in your market within 3-6 months, all without the disruption or expense of changing your offers or your business models.
More Unsolicited Leads
Service Providers thrive on an increasing number of unsolicited leads from the market. These fuel growth and ensure a steady flow of new clients. Attracting prospects without active solicitation enables leaders to focus on their expertise and expand their reach and client base organically.
More Qualified Referrals
Leaders are keen to set up strategic relationships with companies and people with influence who can be rewarded for providing referrals of qualified prospects. Problem is, after the initial flurry of interest, natural leads dry up. Without continual pushing, the results are disappointing.
More Self-Generated Meetings
The most difficult part of every sales executive's job is making sure their Sales Reps secure enough face time with real qualified prospects. Hitting sales metrics isn't just a struggle with your business. It's the #1 complaint of all sales managers, and the #1 excuse for sales rep failure.
Our formula targets the unique challenges faced by businesses, and turns them into opportunities for growth.
StarBoost Reputation System
Capture the market's attention. By generating, managing, and promoting 5-star online reviews. StarBoost is poised to replace market indifference with a compelling desire to engage. Witness your transition from an overlooked player to an essential market choice, driving organic lead generation.
InfluenceBoost CCC
Transform passive network partners into active referrers. Experience a proactive network of strategic and local referral partners. With initiatives like the Strategic Mastermind, Business Growth Podcast, and Business Leader Magazine, IBoost fuels a steady influx of qualified referrals.
AccessBoost Direct Connect
Crafted to engage a broad spectrum of prospects, this system uses tools like Exclusive Value Briefings and High Value Workshops to showcase your immediate and significant value. AccessBoost's magnetic pull encourages prospects to welcome your contact and set up meetings
Unsolicited Leads
With StarBoost, the only system that proactively manages, enhances, and capitalizes on your online reputation, you will truly stand out from the crowd and everyone will know it.
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Qualified Referrals
This powerful second key component is designed to generate referrals from your strategic alliances and amplify your industry authority.
Transform your business landscape with this proprietary ecosystem, joining forces with 12-36 enterprises serving the same target market your business. Like you, your coalition members are businesses striving for growth, lead generation, and increased industry authority
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Self-Generated
Prospect Meetings
It transforms you into a value magnet, creating an irresistible attraction for prospects, encouraging them to willingly reach out for Discovery calls. The ultimate result?
Increased discovery calls that translate into new clients and accelerated business growth.
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Traditional Sales
Gained differentiation mastery as an award-winning advisor selling complex and expensive professional business services successfully over 30 years. Developed differentiation models for commoditized services that attracted new customers without changing products or services.
Digital Marketing
Acquired digital marketing mastery with over 12,000 hours studying the practices of enterprises like Google, Facebook and Amazon to learn and their attention getting online practices and the technology involved to adapt them for the benefit and use of non-technical companies.
Unmistakable Value
Working with a fractional chief differentiation officer gives you the benefit of a full-time officer at a fraction of the cost. As an outsider, I can identify areas for improvement and offer recommendations that you wouldn't see with flexible solutions that will make the most of your budget.
Guaranteed Results
By replacing tactical, separate activities with a unified, strategic, and integrated approach We help everyday service providers influence the market, community, & prospects so they get more leads, qualified referrals, and self-generated meetings almost automatically.
In an industry where PEOs pay for leads, struggle to get referrals from partners, and constantly have to push their sales reps to an acceptable levels of activity, Differentiation Works is revolutionary.
How can we guarantee? Click here.
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Unleash Your Business Potential with a Fractional CDO
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What is a fractional CDO?
As a Fractional Chief Differentiation Officer I provide strategic guidance to a few select businesses. You can think of me as the head of your differentiation department, where I will lead the charge for your team and help market your business. You don't just get a person with expertise to accomplish the mission, you'll have a fully implementable system with a huge first to market advantage.
How can a fractional CDO help my business?
I can provide your business with access to high-level marketing expertise and strategic guidance at a fraction of the cost of hiring a full-time executive. I also bring fresh perspectives and new ideas to help improve your marketing strategies and achieve your goals.
What primary services do you offer?
We will work with your company to develop and implement a differentiation plan with the Differentiation Works platform to increase your relevance in the market, essentiality to the community, and value to prospects to increase unsolicited leads, qualified referrals, and self-generated meetings for your company.
How much does it cost to hire Differentiation Works?
Let's connect and see if we are a good fit to work together. We will discuss terms after we determine that working together is the best decision for your team and our services.
How can we know that your system will work for us?
You can be sure the system will work fo you because it replaces tactical, separate activities with a unified, strategic, and integrated application of time tested psychological and marketing practices in a way that automates and multiplies the results. This system enhances the traditional advertizing, networking, referral, and sales call models to produce exponential results.
What other services do you offer?
As sales specialists and an expert marketers, your Differentiation Works team can provide expertise and insights as digital markeing specialties. This includes strategies for sales funnels and automation, email marketing and lead generation, as well as social media, reputation marketing, and management, and paid advertising. We can help develop unique strategies for your business.
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