Successful selling depends more on the ability to differentiate services than anything else. 

Differentiation Formula: Market Leadership = (R+N+C) x P*

PEO Differentiation Formula
Differentiation Formula impacts market beliefs
Market Beliefs determine how likely you to are to receive calls from new qualified prospects.
Differentiation Formula impacts referrals
Community Beliefs determine how likely are you to receive qualified referrals.
PEO Differentiation Formula gets more meetings
Prospect Beliefs determine how likely you are to be invited to meet to discuss your services with prospects when you call.
When it comes to converting Prospects into new Clients without compromising margin, differentiation is key.
Businesses that learn the secret will lead their markets for years to come.

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* What is the Differentiation Formula

Market Leadership = (Reputation + Network + Connection) x Proof.

Market Leadership is accomplished by differentiating the Reputation in a Market, the Network in a Community, and the Connection with a Prospect in ways that can be tangibly verified. 

The result is undisputed and recognized market leadership without the disruption and expense typically required to update product Features and Benefits, Extend Current Service Lines, Redesign Offerings, Overhaul Customer Service, or Negatively Affect Pricing Models.

The system works like magic for quality service providers in mature and hard-to-differentiate industries