Unleash Unprecedented Business Growth with a Fractional Chief Differentiation Officer.
Tackle Five Critical Challenges with a Single, Transformative Solution that Guarantees Results
Book Your Consultation Today to Discover if a Fractional Chief Marketing Officer Can Propel Your Business Forward

Let's set up a get acquainted call so you can learn more!

Differentiation Drives Revenue
Many businesses struggle to attract more customers. As a business owner, you may feel frustrated and discouraged when your marketing efforts fail to produce results. You might be investing time and money into various tactics, but not seeing the return on investment you had hoped for. It's common to wonder what you're doing wrong and whether your product or service is really resonating with your target audience.

As a Chief Differentiation Officer, I specialize in helping businesses like yours overcome these challenges and achieve their marketing goals. By conducting a thorough analysis of your current marketing strategy, target audience, and competition, I can help you develop a comprehensive plan to generate a steady stream of new business growth.
 
~ CJ Coolidge   
What Differentiation Will Help You Produce
You can expect MORE of everything you need to grow your business.

More Unsolicited Leads


Businesses thrive on an increasing number of unsolicited leads from the market. These fuel growth and ensure a steady flow of potential clients. By attracting prospects without active solicitation, service providers can focus on their expertise while expanding their reach and client base organically.


More Qualified Referrals


Leaders are keen to set up strategic relationships with companies and people with influence who can be rewarded for providing referrals of qualified prospects. Problem is, after the initial flurry of interest, natural leads dry up. Without continual pushing, the results are disappointing.


 More Self-Generated Meetings


The most difficult part of every sales executive's job is making sure their Sales Reps secure enough face time with real qualified prospects. Hitting sales metrics isn't just a struggle with your business. It's the #1 complaint of all sales managers, and the #1 excuse for sales rep failure.

Differentiation Works
Differentiation Helps Businesses Accelerate New Client Sales and Improve Margins!
The Differentiation Formula
Our Chief Differentiation Officer Formula takes three independent proprietary systems and weaves them together to guarantee you'll start to get More Unsolicited Leads, More Qualified Referrals, and More Self-Generated Prospect Meetings almost immediately.   
Our formula targets the unique challenges faced by businesses, and turns them into opportunities for growth. 

StarBoost Reputation System


Capture the market's attention. By generating, managing, and promoting 5-star online reviews. StarBoost is poised to replace market indifference with a compelling desire to engage. Witness your transition from an overlooked player to an essential market choice, driving organic lead generation.


InfluenceBoost CCC


Transform passive network partners into active referrers. Experience a proactive network of strategic and local referral partners. With initiatives like the Strategic Mastermind, Business Growth Podcast, and Business Leader Magazine, IBoost fuels a steady influx of qualified referrals.


AccessBoost Direct Connect


 Crafted to engage a broad spectrum of prospects, this system uses tools like Exclusive Value Briefings and High Value Workshops to showcase your immediate and significant value. AccessBoost's magnetic pull encourages prospects to welcome your contact and set up meetings

Differentiaiton transforms you from overlooked player to an unrivaled market leader.
Meet CJ Coolidge
CJ Coolidge is a seasoned executive, bringing 35 years of innovative expertise in sales, marketing, and business development for professional business services. As a thought leader, CJ pioneered Differentiation Works, the first non-disruptive market differentiation model. His groundbreaking strategy morphs ordinary service providers into sustainable market leaders.  CJ is recognized for devising transformative tools such as Informondo FLOW, StarBoost, and InfluenceBoost, reshaping the way businesses expand and prosper."

As chairman of Differentiation Works and PEO Confidential, CJ is driven to empower firms to become leaders in their markets. Discover how his expertise can be your competitive advantage.

Click for CJ's C.V.

With our Team, Unbeatable Experience
Meets Innovative Technology
Combine our unmatched sales and marketing insights with the kind of technology only available to giant companies and you'll experience how differentiation - your most important asset ‒  gets a whole lot easier.

Traditional Sales

Gained differentiation mastery as an award-winning advisor selling complex and expensive professional business services successfully over 30 years.  Developed differentiation models for commoditized services that attracted new customers without changing products or services. 

Digital Marketing 

Acquired digital marketing mastery with over 12,000 hours studying the practices of enterprises like Google, Facebook and Amazon to learn and their attention getting online practices and the technology involved to adapt them for the benefit and use of non-technical companies.

Unmistakable Value

Working with a fractional chief differentiation officer gives you the benefit of a full-time officer at a fraction of the cost. As an outsider, I can identify areas for improvement and offer recommendations that you wouldn't see with flexible solutions that will make the most of your budget.

Guaranteed Results

By replacing tactical, separate activities with a unified, strategic, and integrated approach We help everyday service providers influence the market, community, & prospects so they get more leads, qualified referrals, and self-generated meetings almost automatically.

Accountability: As a member of your team, we will take full responsibility for the success of these efforts. We will be accountable to your goals and work closely with you to ensure that Differentiation Works for you. 
With a differentiation officer on your team, you win. 

Distinct Identity

Leverage our experience, tools, and expertise to craft a distinct, compelling identity that differentiates you and empowers your business to stand apart in the market.

Influential Market Positioning

Reap the benefits of innovative, results-driven strategies that solidify your standing as a respected industry leader and the go-to solution provider in your market.

Outsized Competitive Advantage

Unleash premium-grade, enterprise-level marketing strategies and tools that empower your business to compete effectively with larger players in your industry.

Preferred Choice

Experience a paradigm shift as our approach transforms your business from what the market views as a standard option to the preferred service provider in you market.

Accelerated Customer Conversion

Capitalize on this distinctive approach that not only attracts new prospects but also converts them into loyal customers more rapidly than traditional methods.

Sustainable Market Leadership

Ensure long-term business success with our strategies that foster lasting market leadership by continuously enhancing your market relevance and value to the community.

Schedule Your Free Differentiation Consultation Now.

CJ is a Growth Partner You Can Count On
Engineer Your Success with Proven Differentiation Expertise: Partner with an industry veteran in sales and marketing. With over 35 years of experience, I'm committed to helping a select number of businesses stand out. I understand the importance of the right fit, which is why I choose my partnerships carefully. If you're here, chances are you're seeking expert guidance to make your business truly distinguishable. I welcome you to book a consultation, and let's explore how we can chart a path to achieve your marketing objectives."
The First Step To Differentiation is right here.

Book a Free Consultation

As a Fractional Chief Differentiation Officer, I'll also
bring cutting-edge marketing tools and a team.
Digital Reputation Mgmt and Marketing
Social Media Engagement and Promotion
Email Marketing, Automation, and Tracking
Branding, Sales Funnels, and Websites
Digital Advertising and
Retargeting
Content Marketing and
Blogging
We support local businesses of all sizes. See how we can help you.

Click to Discover Other Services 

Unleash Your Business Potential with a Differentiation Officer

Harness Expert Differentiation Strategies Tailored to Your Needs without the Full-Time Commitment
Elevate Your Game: Propel your differentiation efforts to uncharted territories by harnessing the power of a Differentiation Officer. We focus exclusively on service companies, designing strategies so you outshine everyone in an increasingly competitive market. Schedule a complimentary consultation to discover how differentiating will help you get more unsolicited leads, more qualified referrals and more prospect meetings.  Seize the chance to optimize your business development ROI and ascend to unprecedented levels of success.
Frequently Asked Questions
Q

What is a fractional CDO?

As a Fractional Chief Differentiation Officer I provide strategic guidance to a few select businesses. You can think of me as the head of your new differentiation department, where I will lead the charge for your team and help grow your business.

Q

How can a fractional CDO help my business?

I can provide your business with access to high-level marketing expertise and strategic guidance at a fraction of the cost of hiring a full-time executive. I also bring fresh perspectives and new ideas to help improve your growth strategies and achieve your goals.

Q

What services do you offer?

I work with your company to develop a differentiation plan that focuses on several key growth opportunities. I will help you implement the Differentiation Works platform with to communicate you totally unique strategy.

Q

How much does it cost to hire you?

Let's connect and see if we are a good fit to work together. I am happy to discuss price with you and nail down the specifics.

Contact Us

Let us know how we can help you. You can contact us by email, or you could use the contact form and we will get back to you as soon as we could.

We'll be in touch quickly.


 

You may email us too.
peo@differentiationworks.com

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