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info@cjcoolidge.com
CJ Coolidge URL
Houston, TX  77007
linkedin.com/in/cjcoolidge
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CJ COOLIDGE
Chief Differentiation Officer
Experience and Qualifications
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2023 CV CJ Coolidge - Page 1
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NOTABLE
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The 1st fundamentally unique Professional & Business Services differentiation approach created so firms stand out as the preferred provider in a market. Enhances market relevance, community value, and prospect appeal, leading to increased unsolicited leads, qualified referrals, and self-generated prospect meetings.
KEY STRENGTHS
Extensive experience in Business & Professional service sales and marketing, with a proven track record of success in these areas.

Excellent leadership and management skills, including team leadership..

Strong analytical and strategic thinking skills, with the ability to identify market trends and capitalize on opportunities.

Excellent interpersonal and communication skills. Able to build relationships with clients and partners.

In-depth knowledge of professional service industry and challenges; deep understanding of the needs of clients.

An innovative and value-driven approach. Committed to continuously improve processes and results.
FUN FACTS
CJ won his own CJ Coolidge Award 2x with Monthly Margins of $198 and $217.
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PROJECT OBJECTIVE
As the Fractional Chief Differentiation Officer for Business & Professional Services Firms, my mission is to deploy the Differentiation Works platform to spearhead revenue growth and fortify market presence. With 35 years of Professional Business Services sales, marketing, and business development experience, combined with 24 months of focused research, I work with common, everyday service providers, and make them relevant to the market, essential to the community, and invaluable to prospects. This results in measured increases of unsolicited leads, qualified referrals, and self-generated meetings. I will fully leverage my skills and expertise to capitalize the first-to-market advantages of implementing Differentiation Works. This will stimulate substantial revenue and profitability growth by establishing verifiable market differentiation, boosting client conversion rates, and creating a sustainable competitive advantage.
BRIEF SUMMARY
  • 35 years of experience in professional business services sales, marketing, and business development
  • Named award for sales profitability by $BB Public company for business service sales
  • Published author of several books on People and Selling for Complex Business Services
  • Published Research Brief based on 24 month study to provide strategies and insights to attract investors and grow high-margin business for Independent professional business service firms
  • Executive Marketing Strategist and CEO of Informargin Digital
  • Created first non-disruptive market differentiation model for business and professional service providers toguarantee market leadership quickly and sustainably.
PROFESSIONAL EXPERIENCE
  • Chairman, Differentiation Works (Present)
    • Fractional Chief Differentiation Officer to Business & Professional Service Firms
    • Implement a fundamentally different approach to market differentiation for companies to empower
      them to become the preferred service provider in their market in 90 days
    • Specialize to be able to offer independent business & professional services firms first-to-market
      advantage and position as a leader in their market
  • Chairman, PEO Confidential (Present)
    • Provide independent PEOs with leverage to attract investors and grow their businesses
    • Implement a fundamentally different approach to PEO that positions participating PEOs as the
      preferred provider in their market in 90 days
    • Offer Independent PEOs first-to-market advantage and position as a leader in the industry
  • Regional Director, Umbrella Local (2020 - 2022)
    • Leader of team of digital marketing experts at a nationwide full-service digital marketing agency
    • Focus on generating leads and sales conversions for local businesses
  • CEO, Informargin Digital (2016 - Present)
    • Fractional Chief Revenue Officer and Chief Marketing Officer
    • Focus on helping local companies transition from traditional to digital marketing
    • Deliver strategic marketing services that get results through the Informargin Digital Platform
    • Access tools & automations that would be cost prohibitive for all but the biggest enterprises.
  • Advisory Board Member, Business Development Consultant, Insperity (1988 - 2016)
    • One of the PEO industry's founding sales associates (#2 with Insperity)
    • Namesake of a sales profitability award for consistently producing the highest margin clients.
  • Founder CJ Coolidge, LLC (Speaker, Author, and Consultant) (1985 - Present)
    • Composition and delivery of more than 3500 public speeches
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