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 For Independent Attorneys: 
 Transform Your Practice
Stand Out in the Marketplace
Attract
New Clients, and
Charge What You're Worth!

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Are You Curious?
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Not for You? 
Recommend Another Attorney

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What you need
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What Does Your Law Firm Need to Ensure Profitable Growth?
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More Unsolicited Leads


Legal Practices thrive on an increasing number of unsolicited leads from the market. These fuel growth and ensure a steady flow of new clients. Attracting prospects without active solicitation enables lawyers to focus on their expertise and expand their reach and client base organically.


More Qualified Referrals


Law firms might be keen to set up strategic relationships with companies and people with influence who can be rewarded for providing referrals of qualified prospects. Problem is, after the initial flurry of interest, natural leads dry up. Without continual pushing, the results are disappointing.


 More Self-Generated Meetings


The most difficult part of every growth executive's job is making sure team members secure enough face time with real qualified prospects. Hitting sales metrics isn't just a struggle with your firm. It's the #1 complaint of all development professionals, and the #1 excuse for failure to grow.

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Differentiation will get you MORE of everything you need to grow your practice and charge what you're worth.
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Our Solution Helps Independent Attorneys and Law Firms Accelerate New Client Sales and Improve Fees!
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Can differentiation help? Click here for diagnostic.

Assessment 1
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Formula
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Differentiation Works Formula For Law Firms
Differentiation Works Formula takes three independent proprietary systems and weaves them together to ensure you'll start to get More Unsolicited Leads, More Qualified Referrals, and More Self-Generated Prospect Meetings almost immediately.   
Our formula targets the unique challenges faced by practices, and turns them into opportunities for growth. 
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StarBoost Reputation System


Capture your market's attention. By generating, managing, and promoting 5-star online reviews. StarBoost is poised to replace market indifference with a compelling desire to engage. Witness your transition from an overlooked player to an essential market choice, driving organic lead generation.


InfluenceBoost CCC


Transform passive network partners into active referrers. Experience a proactive network of strategic and local referral partners. With initiatives like the Strategic Mastermind, Business Growth Podcast, and Community Leader Magazine, IBoost fuels a steady influx of qualified referrals.


AccessBoost Direct Connect


 Crafted to engage a broad spectrum of prospects, this system uses tools like Exclusive Value Briefings and High Value Workshops to showcase your immediate and significant value. AccessBoost's magnetic pull encourages prospects to welcome your contact and set up meetings

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Differentiaiton transforms you from overlooked player to an unrivaled market leader.
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Click here to see if you need to differentiate.

Assessment 1(1)
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We're a client development partner you can count on.
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With years of experience in differentiation and marketing, we are dedicated to helping a select number of firms in defined communities. We understand that not every practice is a good fit for our services, which is why we are particular about our clients. However, if you've found this page, it's likely that you're looking for a way to differentiate your legal services so you stand out from other attorneys. Schedule a consultation to learn more about how we can work together to achieve your growth goals.
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The First Step To Your Growth Is Here!
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  Starboost
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System 1
Unsolicited Leads
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StarBoost
No one can deny that your services are the best, or that you really do what you claim when there’s overwhelming evidence to prove it. Differentiating your reputation will make you stand out as the leader in your highly competitive marketplace.

With StarBoost, the only system that proactively manages, enhances, and capitalizes on your online reputation, you will truly stand out from the crowd and everyone will know it. 
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Assessment(1)(1)
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StarBoost Relevance = Unsolicited leads + Verified Leadership
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SMB Synergy
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System 2
Qualified Referrals
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InfluenceBoost

This powerful second key component is designed to generate referrals from your strategic alliances and amplify your authority. 

Transform your firm's influence and landscape with this proprietary ecosystem, joining forces with 12-36 enterprises serving the same target prospects. Like you, your coalition members are businesses and influencers striving for growth, lead generation, and increased industry authority

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InfluenceBoost(1)
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Assessment
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InfluenceBoost Essentiality = Qualified Referrals + Authority
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Accessboost
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System 3
Self-Generated
Consultations
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AccessBoost
This third piece of our comprehensive system engages qualified business owners and individuals who are excellent prospects but hesitant to schedule consultations.

It transforms you into a value magnet, creating an irresistible attraction for prospects, encouraging them to willingly reach out for informational consultations. The ultimate result?

Increased communications that translate into new clients and accelerated growth. 
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AccessBoost Value = Self-Generated Consultations + Active Pipeline
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Why DW is Special
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Unbeatable Experience
Meets Innovative Technology
Combine our unmatched sales and marketing insights with the kind of technology only available to giant companies and you'll experience how differentiation - your most important asset ‒  gets a whole lot easier.
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Traditional Sales

Gained differentiation mastery as an award-winning advisor selling complex and expensive professional business services successfully over 30 years.  Developed differentiation models for commoditized services that attracted new customers without changing products or services. 

Digital Marketing 

Acquired digital marketing mastery with over 12,000 hours studying the practices of enterprises like Google, Facebook and Amazon to learn and their attention getting online practices and the technology involved to adapt them for the benefit and use of non-technical companies.

Unmistakable Value

Working with a fractional chief differentiation officer gives you the benefit of a full-time officer at a fraction of the cost. As an outsider, I can identify areas for improvement and offer recommendations that you wouldn't see with flexible solutions that will make the most of your budget.

Guaranteed Results

By replacing tactical, separate activities with a unified, strategic, and integrated approach We help everyday service providers influence the market, community, & prospects so they get more leads, qualified referrals, and self-generated meetings almost automatically.

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Accountability: As a member of your team, we will take full responsibility for the success of these efforts. We will be accountable to your goals and work closely with you to ensure that Differentiation Works for you. 
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CMO Services  
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Differentiation Works can deliver enhanced results
with a full-service marketing team that delivers!
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Digital Reputation Mgmt and Marketing
Social Media Engagement and Promotion
Email Marketing, Automation, and Tracking
Branding, Sales Funnels, and Websites
Digital Advertising and
Retargeting
Content Marketing and
Blogging
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We can support local firms of all sizes. See how we help you.
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Fractional CMO

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Sales
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Sales
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Guarantee
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Experience Verifiable Positive Impact in 3-6 Months
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Satisfaction Guaranteed!
Differentiation Works doesn't merely propose success; we guarantee it. By replacing tactical, separate activities with a unified, strategic, and integrated approach, our system offers more than a conventional networking or referral model. It becomes a fundamental part of your firm's operations, and for your business development partners, it provides an attractive alternative to cold calling, boosting their energy and productivity.

In niches where firms usually have to pay for leads, or struggle to get referrals from partners, and constantly have to push to acceptable levels of activity, Differentiation Works is revolutionary. 
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Contact Us

Let us know how we can help you. You can contact us by email, or you could use the contact form and we will get back to you as soon as we could.

We'll be in touch quickly.

 

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