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Stand Out in the Marketplace
Attract New Clients, and
Charge What You're Worth!
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More Unsolicited Leads
Legal Practices thrive on an increasing number of unsolicited leads from the market. These fuel growth and ensure a steady flow of new clients. Attracting prospects without active solicitation enables lawyers to focus on their expertise and expand their reach and client base organically.

More Qualified Referrals
Law firms might be keen to set up strategic relationships with companies and people with influence who can be rewarded for providing referrals of qualified prospects. Problem is, after the initial flurry of interest, natural leads dry up. Without continual pushing, the results are disappointing.

More Self-Generated Meetings
The most difficult part of every growth executive's job is making sure team members secure enough face time with real qualified prospects. Hitting sales metrics isn't just a struggle with your firm. It's the #1 complaint of all development professionals, and the #1 excuse for failure to grow.

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Our formula targets the unique challenges faced by practices, and turns them into opportunities for growth.

StarBoost Reputation System
Capture your market's attention. By generating, managing, and promoting 5-star online reviews. StarBoost is poised to replace market indifference with a compelling desire to engage. Witness your transition from an overlooked player to an essential market choice, driving organic lead generation.

InfluenceBoost CCC
Transform passive network partners into active referrers. Experience a proactive network of strategic and local referral partners. With initiatives like the Strategic Mastermind, Business Growth Podcast, and Community Leader Magazine, IBoost fuels a steady influx of qualified referrals.

AccessBoost Direct Connect
Crafted to engage a broad spectrum of prospects, this system uses tools like Exclusive Value Briefings and High Value Workshops to showcase your immediate and significant value. AccessBoost's magnetic pull encourages prospects to welcome your contact and set up meetings

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Unsolicited Leads
With StarBoost, the only system that proactively manages, enhances, and capitalizes on your online reputation, you will truly stand out from the crowd and everyone will know it.
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Qualified Referrals

This powerful second key component is designed to generate referrals from your strategic alliances and amplify your authority.
Transform your firm's influence and landscape with this proprietary ecosystem, joining forces with 12-36 enterprises serving the same target prospects. Like you, your coalition members are businesses and influencers striving for growth, lead generation, and increased industry authority
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Self-Generated
Consultations
It transforms you into a value magnet, creating an irresistible attraction for prospects, encouraging them to willingly reach out for informational consultations. The ultimate result?
Increased communications that translate into new clients and accelerated growth.
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Meets Innovative Technology

Traditional Sales
Gained differentiation mastery as an award-winning advisor selling complex and expensive professional business services successfully over 30 years. Developed differentiation models for commoditized services that attracted new customers without changing products or services.

Digital Marketing
Acquired digital marketing mastery with over 12,000 hours studying the practices of enterprises like Google, Facebook and Amazon to learn and their attention getting online practices and the technology involved to adapt them for the benefit and use of non-technical companies.

Unmistakable Value
Working with a fractional chief differentiation officer gives you the benefit of a full-time officer at a fraction of the cost. As an outsider, I can identify areas for improvement and offer recommendations that you wouldn't see with flexible solutions that will make the most of your budget.

Guaranteed Results
By replacing tactical, separate activities with a unified, strategic, and integrated approach We help everyday service providers influence the market, community, & prospects so they get more leads, qualified referrals, and self-generated meetings almost automatically.

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with a full-service marketing team that delivers!





Retargeting

Blogging
Fractional CMO
Discover Services
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In niches where firms usually have to pay for leads, or struggle to get referrals from partners, and constantly have to push to acceptable levels of activity, Differentiation Works is revolutionary.
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Contact Us
Let us know how we can help you. You can contact us by email, or you could use the contact form and we will get back to you as soon as we could.
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